Application
This unit covers the skills and knowledge required to manage, promote and negotiate licensing of musical works.
It applies to individuals who promote the use of material in a publisher’s catalogue to prospective clients, and negotiate licensing or assignment of rights agreements with clients who want to use this material for their own purposes, such as screen productions, mood music and mobile phone ringtones. They may work for music publishing companies, or artist managers may perform this role on behalf of artists.
No licensing, legislative or certification requirements apply to this unit at the time of publication.
Elements and Performance Criteria
ELEMENT | PERFORMANCE CRITERIA |
Elements describe the essential outcomes. | Performance criteria describe the performance needed to demonstrate achievement of the element. |
1. Promote works to clients | 1.1 Plan strategies to promote listed works and creators of works 1.2 Research and assess marketing opportunities for listed works, using appropriate sources 1.3 Identify and research users of publicly performed music to compile a list of potential clients 1.4 Pitch material to potential clients 1.5 Respond to requests for information on listed works from prospective clients |
2. Negotiate contracts | 2.1 Confirm that licensing of rights in works has been agreed by originator 2.2 Discuss and confirm terms and conditions of licensing or assignment of rights contract with copyright owner or creator 2.3 Confirm licensing or assignment of rights contract with client is free of conflicting claims or licences already granted or pending 2.4 Support all parties during licensing negotiations, and resolve disputes as required 2.5 Confirm licensing contract is accurate, understood by all parties and delivered within agreed timeframe |
3. Administer licensing policy and contracts | 3.1 Confirm all licensing contracts comply with licensing policy and royalty obligations 3.2 Update files systematically to maintain currency and accuracy of recording and reporting of royalty receipts and payments |
Evidence of Performance
Evidence of the ability to:
administer and negotiate licensing and assignment of rights contracts
identify market opportunities and promote listed works to potential clients
maintain documentation and records for the licensing of music works.
Note: If a specific volume or frequency is not stated, then evidence must be provided at least once.
Evidence of Knowledge
To complete the unit requirements safely and effectively, the individual must:
describe the different types of works that may be licensed and how they might be used
explain the typical terms and conditions in licensing contracts and assignment of rights contracts
describe the rights and obligations of publishers and creators of works
explain the typical features of, and terminology used in, licensing contracts.
Assessment Conditions
Assessment must be conducted in a safe environment where evidence gathered demonstrates consistent performance of typical activities experienced in creative arts industry environments. The assessment environment must include access to:
a list of works that could be licensed
copyright and licensing legislation
relevant technology and licensing documentation
interaction with others.
Assessors of this unit must satisfy the requirements for assessors in applicable vocational educational and training legislation, frameworks and/or standards.
Foundation Skills
This section describes language, literacy, numeracy and employment skills incorporated in the performance criteria that are required for competent performance.
Skill | Performance Criteria | Description |
Reading | 1.2, 1.3, 1.5, 2.2, 2.3, 2.5, 3.1 | Identifies relevant information from a range of sources, and interprets compliance text to form an opinion and confirm compliance |
Writing | 1.5, 2.3, 2.5, 3.2 | Prepares and updates documents to convey required information and meet the needs of the audience |
Oral Communication | 1.4, 1.5, 2.1, 2.2, 2.5 | Articulates clearly and employs listening and questioning skills, using specific language and industry terminology appropriate to audience and environment |
Numeracy | 2.5 | Interprets mathematical information embedded in texts Defines timeframes in accordance with schedule requirements |
Navigate the world of work | 2.1-2.3, 2.5, 3.1 | Identifies, confirms and applies contractual and licensing requirements relevant to role |
Interact with others | 1.4, 1.5, 2.2, 2.4, 2.5 | Consults to build rapport to establish clear understanding Follows accepted consultation and communication practices to negotiate agreed outcomes |
Get the work done | 1.1-1.5, 2.1-2.5, 3.1-3.2 | Gathers and analyses all relevant information to inform the development of strategy Plans and sequences complex tasks and workload Applies problem solving processes to identify risks, evaluate options and determine solutions Uses appropriate technologies to store, maintain and analyse information |
Sectors
Management